Sample GEO Audit Report
CrestFlow Digital
crestflow.io
57
/100
Fair
Three findings from the prior audit resolved: blog post added to sitemap and llms.txt, security headers deployed. Technical GEO is now the site's strongest dimension. Brand authority and platform presence remain the ceiling - LinkedIn and Reddit are the next moves that will actually move the score.
Score Breakdown
| Category | Score | Visual | Weight | Weighted |
|---|---|---|---|---|
| AI Citability | 70/100 | 25% | 17.5 | |
| Brand Authority | 22/100 | 20% | 4.4 | |
| Content E-E-A-T | 64/100 | 20% | 12.8 | |
| Technical GEO | 82/100 | 15% | 12.3 | |
| Schema & Structured Data | 74/100 | 10% | 7.4 | |
| Platform Optimization | 18/100 | 10% | 1.8 | |
| Overall GEO Score | 57/100 | 100% | 56.2 |
Change Since V3 Audit (April 20)
57
↑ +2 pts (was 55)
82
↑ +4 pts - security headers
70
↑ +2 pts - blog indexed
64
↑ +2 pts - about page consistency
22
→ Unchanged - no new platforms
18
→ Unchanged - still no LinkedIn/Reddit
Resolved Since V3
Fixed
seo-vs-geo.html added to sitemap.xml - blog post now discoverable by all crawlers via sitemap. Was High severity.
Fixed
llms.txt updated with blog post - blog post included in Key Pages section. Was High severity.
Fixed
Security headers deployed - _headers file with X-Frame-Options, CSP, Referrer-Policy, Permissions-Policy now live on Cloudflare Pages. Was Medium severity.
AI Platform Readiness
Google AIO
52
/100
ChatGPT
44
/100
Perplexity
40
/100
Gemini
48
/100
Bing Copilot
46
/100
Google AIO improved with better blog indexing. Perplexity remains lowest - Reddit is its dominant citation source and CrestFlow has zero Reddit presence. ChatGPT and Bing Copilot are constrained by no LinkedIn entity signal.
Findings
High
No LinkedIn company page - major AI entity gap
LinkedIn is the primary entity validation signal for Bing Copilot and ChatGPT. CrestFlow Digital has no LinkedIn company page. The Organization schema sameAs array contains only one URL (GitHub), which is insufficient for entity recognition across major AI platforms.
Fix: Create a LinkedIn company page. Add URL to sameAs in Organization schema (index.html) and Person schema (about.html).
High
Not registered with Bing Webmaster Tools
BingSiteAuth.xml is deployed and accessible at crestflow.io/BingSiteAuth.xml, but the site has not been registered with Bing Webmaster Tools. Registration enables IndexNow - instant page submission for Bing and ChatGPT web search (which uses Bing's index).
Fix: Go to bing.com/webmasters, add the site, verify using BingSiteAuth.xml (already live), submit the sitemap. Under 10 minutes.
Medium
Zero Reddit presence - Perplexity blind spot
Reddit content accounts for approximately 47% of Perplexity citations. CrestFlow has no posts, comments, or mentions anywhere on Reddit. Relevant subreddits: r/SEO, r/smallbusiness, r/marketing, r/entrepreneur.
Fix: Begin contributing helpful answers in relevant subreddits. Organic visibility follows from usefulness, not promotion.
Medium
No testimonials or social proof
No client testimonials, case studies, or outcome data on the site. The Trustworthiness dimension of E-E-A-T explicitly weights third-party validation. AI systems calibrate confidence in a service provider based on reviews and demonstrated outcomes.
Fix: After first client engagements, add 2-3 testimonials to the homepage with Review schema markup.
Medium
Sitemap lastmod dates not updated after recent changes
sitemap.xml shows lastmod dates of April 19-20 for all pages, but significant visual and content changes have been made since (hero image, logo, text updates, blog header image). AI crawlers factor content recency signals when deciding how often to revisit pages.
Fix: Update lastmod for index.html, services.html, and about.html to April 24, 2026 and push.
Low
No BreadcrumbList schema on inner pages
Services, About, Contact, and the blog post have no BreadcrumbList structured data. Breadcrumb schema helps AI systems understand site hierarchy and page context.
Fix: Add BreadcrumbList JSON-LD to all inner pages. Simple addition to existing schema blocks.
Low
Blog post linked from footer only
The blog post is reachable only via footer nav. Footer links carry lower crawl weight than nav or body links. A homepage card or main nav link would increase discovery by both crawlers and visitors.
Fix: Add a "Latest from the blog" card to the homepage once a second post exists, or add Blog to the main nav now.
Low
Images missing explicit width/height attributes
The logo and founder photo do not have explicit width and height attributes in HTML, which can cause Cumulative Layout Shift (CLS) during page load. CLS is a Core Web Vital.
Fix: Add matching width and height attributes to both img tags.
Category Deep Dives
AI Citability
70/100
+ Blog post is the site's strongest citability asset - 1,850+ words, 8 cited sources, self-contained answer blocks, definition callouts, and inline statistics. Now properly indexed via sitemap and llms.txt.
+ FAQPage schema on Services provides 5 structured Q&A pairs directly extractable by AI systems.
+ Hero-cite paragraph is a clean, quotable entity description of what CrestFlow does.
- No FAQ or answer-block content on the homepage or About page beyond the hero-cite.
- Contact page is too thin to contribute to citability (expected for page type).
Brand Authority
22/100
+ GitHub repository exists and is linked in Organization schema sameAs.
- No LinkedIn company page - the single highest-impact missing platform for a B2B services brand.
- No Wikipedia or Wikidata entity. Expected for a new brand but the gap limits ChatGPT citation probability.
- No external citations found in any third-party source, directory, or industry roundup.
- Organization sameAs has only one URL. Industry standard for recognized entities is 4-6 entries.
Content E-E-A-T
64/100
+ Author credentials are clearly stated across the site - USMC veteran. Strong real-world background for the GEO niche.
+ Blog post cites Bain & Company, Ahrefs, and DataReportal. High-authority sources handled correctly.
+ About page is now consistently first-person throughout - more authentic and readable.
- No testimonials, case studies, or outcome data. Trustworthiness dimension is limited without third-party validation.
- Person schema sameAs is empty - no LinkedIn URL to populate it yet.
Technical GEO
82/100
+ All AI crawlers allowed - GPTBot, ClaudeBot, PerplexityBot, Bingbot, Google-Extended all have full access.
+ llms.txt present, comprehensive, and now includes the blog post.
+ Static HTML on Cloudflare Pages - zero JS rendering dependency. AI crawlers see full content.
+ Security headers now deployed via _headers file (CSP, X-Frame-Options, Referrer-Policy, Permissions-Policy).
+ HTTPS enforced. Canonical tags on all pages. sitemap.xml complete with 6 pages.
- Bing Webmaster Tools not yet registered despite BingSiteAuth.xml being live.
Schema & Structured Data
74/100
+ Full schema coverage: Organization + ProfessionalService + WebSite (home), FAQPage + Service (services), Person (about), ContactPage (contact), BlogPosting (blog).
+ BlogPosting schema includes all required fields: headline, datePublished, author, publisher, keywords.
- Organization sameAs has only GitHub. LinkedIn URL needed once page is created.
- No BreadcrumbList schema on any inner page.
- No Review or AggregateRating schema (no reviews to mark up yet).
Platform Optimization
18/100
+ GitHub repository is the only active third-party platform presence.
- No LinkedIn company page (affects Bing Copilot and ChatGPT entity confidence).
- No Reddit presence (affects Perplexity heavily - Reddit is ~47% of Perplexity citations).
- No YouTube channel, no Wikipedia article, no Wikidata entry.
- Not listed in any business directories or industry roundups.
- Bing Webmaster Tools not registered - no IndexNow submission for Bing/Copilot.
Prioritized Action Plan
Quick Wins - This Week
- Create LinkedIn company page for CrestFlow Digital
- Register Bing Webmaster Tools - BingSiteAuth.xml is already live, just needs activation
- Update sitemap.xml lastmod dates to April 24 for changed pages
- Add width/height attributes to logo and founder photo img tags
30-Day Plan
- Once LinkedIn is live: add URL to Organization sameAs (index.html) and Person sameAs (about.html)
- Begin Reddit engagement - 2-3 helpful answers per week in r/SEO, r/smallbusiness
- Add BreadcrumbList JSON-LD to Services, About, Contact, and blog post
- Publish second blog post - compounds citability and justifies a Blog nav link
- After first client: add testimonials to homepage with Review schema markup
Pages Analyzed
| Page | Title | Schema | Words | Notes |
|---|---|---|---|---|
| Homepage | CrestFlow Digital, AI Visibility & GEO Audits | OrganizationProfessionalServiceWebSite | ~700 | New hero background image. Sitemap lastmod stale. |
| Services | Services, CrestFlow Digital | FAQPageService | ~960 | 5-question FAQ schema. Turnaround time now consistent at 5 days. |
| About | About, CrestFlow Digital | Person | ~590 | Now fully first-person. Person sameAs still empty. |
| Contact | Contact, CrestFlow Digital | ContactPage | ~260 | Thin by design. Form submits to n8n webhook. |
| Blog post | SEO vs GEO: What Changed When ChatGPT... | BlogPosting | ~1,900 | Best citability asset. Now in sitemap and llms.txt. New header image added. |
| Privacy | Privacy Policy, CrestFlow Digital | None | ~520 | Solid policy. No schema needed. |