Selected Work

Three builds, three different jobs.

Each site was shaped around its own story, audience, and next step. No template reused, no metric invented.

Woobie Farm

Role Web Design and Build Sector Pasture-raised pork, farm commerce Live woobiefarm.com

Context

Woobie Farm sells pasture-raised pork and needed a brand that could carry both the story of the farm and the practical business of selling from it. The goal was a site that felt editorial and trustworthy, not a generic template store.

Approach

The design leans on a warm, magazine-style look and a grounded palette so the farm reads as a real place with real people behind it. Content was organized so the story, the products, and the way to buy each have a clear home.

Build

A farm brand with an easy, AI-assisted way to keep pages current. The site was built to be readable by AI search from day one, with a clean structure so AI assistants can understand what the farm offers. Any GEO-score target is a goal the build aims at, not a measured result.

Live site

woobiefarm.com

Crossroads Ranch

Role Web Design and Build Sector Veteran-owned equestrian ranch Live crossroadsranchllc.com

Context

Crossroads Ranch is a USMC-veteran equestrian brand with a mission that goes beyond boarding and lessons. The site needed to tell that story with the same care the ranch brings to its programs, and to make the veteran work front and center.

Approach

A saddle-brown identity and a sunset photo up top set a warm, story-driven tone. Program storytelling was built around the Boots and Hooves veteran program, with room for the ranch to show its work rather than just describe it.

Build

The build includes the saddle-brown identity, the sunset photo up top, the Boots and Hooves veteran program, an image gallery, and it installs on a phone like an app so the site can live on a phone home screen. The structure was set up so the ranch is easy for both search engines and AI assistants to read.

Live site

crossroadsranchllc.com

PELTLAW, PLC

Role Web Design and Build Sector Solo criminal-defense law practice Live peltlegal.com

Context

PELTLAW, PLC is the solo practice of Jason M. Pelt, a Virginia trial attorney and former U.S. Marine Corps Judge Advocate in Fredericksburg. Someone facing a criminal charge is often searching at the worst moment of their life, so the site had to make a nervous first-time visitor feel they had found a serious, experienced defender.

Approach

A deep courtroom-navy and gold identity with a classic serif sets a calm, credible tone. The attorney himself leads the page: his photo, his record, and his service. Trust signals like bar membership, licensure since 2005, and the counties he serves sit directly under the hero so they are the first proof a visitor reads.

Build

The build covers practice areas, experience, testimonials, an FAQ for people who have never hired a lawyer, and a consultation request flow reachable from every section. The structure was set up so both search engines and AI assistants can read who he is, what he handles, and where he practices.

Live site

peltlegal.com

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